Locate an original object with design characteristics. Think about what constitutes the object as an original. What is unique about it, materially, aesthetically, but also in terms of its content. Bring it to class. Make five different copies of the original, each of which utilizes a different means of reproduction, or utilizes a means of reproduction differently. Each copy should be printed on a letter sized sheet of paper.

Pierre Menard: Author of the Quixote

Jorge Luis Borges

“Borges, we know, excelled in recounting imaginary books. But he goes further when he considers a real book, such as Don Quixote, as though it were an imaginary book, itself reproduced by an imaginary author, Pierre Menard, who in turn he considers to be real. In this case, the most exact, the most strict repetition has as its correlate the maximum of difference (‘The text of Cervantes and that of Menard are verbally identical, but the second is almost infinitely richer…).”
Gilles Deleuze, Difference and Repetition, p XXII

Imitation Weingart

Produce a new world format (841 x 1189mm) poster, under the “ecstatic” influence of Wolfgang Weingart. Review the scanned excerpt from Typographie: carefully observe these reproductions of his posters and read his account of their production. As you plot your own version, consider a range of possibilities of technical strategies and aesthetic positions in relation to the originals. Will you make a parody, an appropriation, an homage, or what? Consider the difference your digital means of production might make in your new version.


Cheap Knock Off

Make a cheap version of a rich original. Consider sense of cheap and rich. Work in print. The original can be any text, symbol, image, object, or product which can be copied. Make multiples. Consider how the process of copying can alter the original. Come to class on Wednesday with your original in mind. You’ll make your copies during class and we’ll exhibit and discuss them at the end of class.